People who visit your company’s website will judge your business first and foremost by the impression they get from your website’s visual appearance and layout. If your company’s logos, trademarks and services are not presented in a compelling and aesthetically appealing format, visitors who don’t have the time or desire to dig further than this first visual layer will quickly move on to another site, possibly that of a competitor.
As a leading SEO firm and San Diego graphic design company, Best Rank employs a team of highly talented and creative web designers to build top-notch graphic design layouts for our clients’ websites. Our goal is to make sure that our client sites are fully optimized to be search engine-friendly and visually appealing to human visitors. Our graphic design services include website design, logo and ad design, Facebook page design, Twitter and YouTube background design, flash media and video productions, as well as traditional print media design solutions.
The goal of our creative graphic design team is to come up with a look that fits our client’s unique vision. With this in mind, we strive to work with you throughout the entire design process, from the initial concept stages to the final implementation of the designs, to ensure that the final product fits your business’s specific needs. It is your individual objectives that are going to inform and inspire our graphic design solutions.
Every graphic design project we undertake begins by first conferencing with you in order to get a solid understanding of your company’s core competency, your target market and your main competitors. We then use this information during the actual design phase and keep you regularly updated during every stage of the project.
Logo and Brand Identity
Branding is one of the most important elements of a successful business, regardless of size or specialty. An effective branding strategy is the key to giving your company the edge it needs to stand out in increasingly competitive markets.
Simply put, branding is the image that represents, in the eyes of your customers, your company’s ideals and values. Your company’s branding is a promise to the customer. The promise says that when a customer purchases a service or product from you, they can expect to get a certain level of customer experience that’s unique and differentiates you from your competitors. Your brand is what defines you; thus, it is derived from who you are as a business or, more accurately put, who you want to be in the eyes of your customers.
Do you want to be seen as a new, innovative force of change in your particular industry? Or are you the voice of reliability and experience? Are your products and services the high-quality option, or the low-cost/high-value option? When it comes to brand identity, these questions are essential. You can’t be too many things at once. A successful company brand must be specific. When coming up with a branding campaign, it is important that you consider who you want your audience to be and what kind of product and service provider this audience needs.
At the core of your company brand is your company logo. The visual presentation of your company logo should ideally communicate, in a quick and easily-digestible format, the essential nature of your business’s brand identity.
Graphic Design and Marketing Strategy
Because your company logos and graphic designs say so much about who you are as a business, they are extremely important when it comes to implementing a successful online marketing campaign. Your logos, videos, banners, and ads are going to appear everywhere. They will be at the forefront of your message, and the primary way in which customers will identify you.
At Best Rank, we work personally with all of our clients to come up the best branding and graphic design solutions for their business. We take the time to learn about our client’s mission, the benefits and features of their products and/or services and the qualities that they want their customers to associate with their company.
If your company requires traditional print media services, Best Rank also has the experience and resources to implement a full print media marketing campaign. So if you’re looking for a San Diego graphic designer that has extensive online marketing experience and knows how to work with their client’s specific needs, give us a call today or fill out our contact form. We’ve been involved with graphic design in San Diego for years and specialize in creating personalized designs that we can then implement in a comprehensive, multi-media marketing campaign.