eCommerce Web Design & Development

The key to a successful ecommerce website is having a fresh and easy-to-use design that provides visitors with a pleasant online shopping experience. Great customer experiences are, after all, what’s going to generate maximum conversions, profits and returning customers. As an ecommerce web development company, one of Best Rank’s primary goals is to maximize our client websites’ potential through effective ecommerce web design services. 

Whether you’re just starting out or looking to renovate your existing site, we can provide you with unique, custom ecommerce web designs and strategic management services that will give your company the edge it needs to increase its online traffic and customer conversions. 

What makes a good ecommerce site?

A good ecommerce website starts with a crisp, well organized design. It must be both visually appealing and easy to use. At Best Rank, our experienced web developers specialize in creating clean ecommerce site designs with custom navigation in order to cater to your company’s specific design needs. 

A great e-commerce site, especially for larger organizations, will also include robust, enterprise level site search.

Most of our ecommerce site development is done using Ubercart, an open-source ecommerce suite that fully integrates your website’s online store with the Drupal Content Management System.  Because Ubercart and Drupal are open-source, using them both as complimentary platforms for the development of our ecommerce websites allows for full control over every feature of our client’s sites. 

Why Drupal?

With so many CMS options out there, why do we work primarily with Drupal? There are many reasons, but the primary reason is that Drupal is the most flexible and search engine friendly open-source CMS available. With URL optimization, smart .htaccess, and a number of other Drupal SEO ready modules, this CMS is ideal for building an optimized website that search engine spiders can easily comb through and systematically index.

Since the shopping cart section of your online retail site is just as much a part of your web domain as any, why shouldn’t it be fully integrated with a search engine friendly CMS? After all, if customers can’t find your site on the major search engines’ results pages, they won’t be purchasing your products. Because Ubercart was built as a module package specifically for the Drupal CMS, your ecommerce site’s shopping cart will benefit from Drupal’s secure application framework and versatility.

Ubercart will enable you to build more than just a simple shopping cart, but a full community website created around your company’s products and markets. Blogs, discussion forums, product reviews and articles can be easily integrated into your ecommerce site. Ubercart makes it simple to add and manage these features, which will encourage your customers to keep coming back. 

Key Features of Ubercart

Ubercart has a lot of useful features of its own, but being fully integrated in the Drupal CMS core system, it can also be enhanced by dozens of Drupal modules and themes. There is no need for hacking code when it comes to customizing Ubercart modules. Because it is open source, all Ubercart systems, including product listings, checkout systems, order fulfillments and payments, can be easily reconfigured to best fit your site. Some current key Ubercart features include:

• A flexible product creation system, whereby you can add fields for the purposes of inserting additional product information via Drupal’s CCK system.
• A configurable product catalog, complete with pages and blocks for displaying product categories.
• Single page checkout, so that all checkout info is gathered in a single screen with customizable panes to provide an easy, personalized checkout experience.
• Automatic account generation, in which user accounts are automatically created using the customer’s email address. This way, returning customers will have their addresses and key information already listed for easier (and faster) access. 
• Simple order administration screens designed to accommodate a large number of optional ecommerce applications. 
• An integrated payment system that allows for traditional online payment methods (i.e. checks, credit cards and check cards) as well as payment gateways (i.e. PayPal, Cyber Source, etc.). Payment processing and tracking systems can be easily customized and the credit card terminal is simple and easy to use, providing multiple levels of access.
• An easy-to-use and accurate activity log so that you can keep track of all the changes that are made to an order, including payment and processing.

All Ubercart features were developed to be expandable. This allows us, as an ecommerce web development company, to work around your company’s specific needs. So if you’re thinking of starting up an online retail business or revamping your current one, give Best Rank a call today or fill out our contact form to find out how we can help your ecommerce site grow.