Best Rank’s conversion rate optimization (CRO) methodology aims to increase your website’s ability to produce conversions (sales, sign-ups, memberships, etc.), because a high level of traffic isn’t the only metric that measures success in SEM efforts.
Best Rank’s conversion experts will audit and evaluate your website, diagnosing potential problems. We then use proven strategies to increase the conversion rate of your site. Many factors can lead to poor conversions, including poor website design and layout, improper placement of calls to action and contact forms, and even aesthetics like colors, shapes, and sizes of particular items. Best Rank will work with you to optimize your website for increased conversions.
As a trusted search engine marketing firm, we emphasize the importance of sending relevant, quality traffic to a website; not just high levels of traffic. There are “buyers” and shoppers” that visit your site. We want buyers to quickly find what they need, and shoppers to convert into buyers. With CRO, you increase the likelihood of this.
Measuring Results
If you’ve spent money and time to implement a comprehensive online marketing campaign for your company’s website, how do you measure this marketing campaign’s return on investment? How can you verify that specific marketing efforts are actually working? The answer to these questions is web analytics and conversions tracking, a service that Best Rank offers as a fully integrated Internet marketing company. Because ultimately your company’s Internet marketing efforts won’t mean anything unless you can show that they are actually driving traffic and increasing sales.
Continue reading about our conversion and analytics and tracking, or contact us today to start increasing conversions.
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For this purpose, Best Rank uses an array of live stat and conversion tracking tools including Mint Analytics, Woopra, and Google Analytics to accurately analyze every aspect of a marketing campaign’s performance. We take a look at which strategies are attracting new customers and leading to increased sales and which ones aren’t. Our client’s marketing campaign can then be modified in accordance with this data to help maximize the campaign’s return on investment.
How Web Analytics Tracking Works
If your business has been generating more sales since the implementation of your online marketing campaign, you know that something is working. But in order to pinpoint exactly what strategies are working well, you need a way to track where your website’s visitors are coming from. Did they find you via Google organic search? A directory listing? Or was it a pay per click ad?
It’s important to know where your online traffic is coming from so that you can modify your Internet marketing strategies according to the behavioral trends of your online customers. With the Internet becoming increasingly more layered every day, however, it is difficult to validate the effectiveness of any given online marketing effort without the help of sophisticated tracking systems. This is what Best Rank provides. We use web analytic software to gather and analyze your website’s traffic data in real-time. This enables us to keep you up-to-date on the status of your marketing campaign, telling you what’s working and what’s not and how we can modify our efforts to maximize your website’s potential.
The Tools We Use
The goal of our tracking and conversions services is to monitor your Internet marketing campaign’s performance so that we can take active steps to improve the design of your website and capitalize on analytic trends based on the data gathered form web analytic tools. We do this by setting up multiple analytic programs to monitor your site; these include Google Analytics, Mint Analytics and Woopra Analytics.
Woopra is one of the most comprehensive analytic tools on the web. It is an easy-to-use, real-time web tracking and analysis application that delivers a rich array of visitor statistics via a comprehensive desktop interface. Woopra was devised as a framework meant for expansion and customization, with API and plugin capabilities.
Google Analytics is one of the most popular analytic solutions today. It has flexible and easy-to-use features like report monitoring and automatic alerts that let you know when significant changes in data patterns occur.
Mint Analytics has many of the features of Google Analytics and Woopra, with a few additional ones. It is a self-hosted website analytics program with a unique dashboard interface that displays site visits, referrers, popular pages and searches clearly and in one place.
With these tools and our team of highly experience web developers and Internet marketing consultants, we work to make sure that you can clearly see the results of your online marketing efforts as they happen. In this way, Best Rank makes sure that your website design and marketing initiatives are strong and up-to-date with the latest data trends, which ultimately results in higher conversions and maximum profits for your business.
Live Stat Tracking
Live stat tracking allows us to see where your visitors come from, where they go and what they do on your site, all in real time. Knowing the behavior of your website’s visitors is extremely important, as it informs the kinds of words and phrases that will be used in future campaigns.
Live website visitor tracking means we can respond immediately to sudden influxes in traffic and changes in search and traffic patterns as they occur. Live stat tracking is especially useful when it comes to social media promotions. Because social media marketing relies on your ability to cater to the current interests of the consumers in your target markets, it is crucial to be able to monitor the behavior of your target market online.
Give Best Rank a call today. We can provide you with a full range of analytics ecommerce tracking services that will help you see the results of your marketing strategies and increase your online conversions.
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