Organic SEO Click Distribution Calculator

This tool estimates the amount of click traffic (and revenue, optionally) your site could receive from ranking at positions 1-10 in Google in one of two ways:

You can either calculate estimated clicks by entering your current keyword ranking and traffic volume
or simply enter the total number of searches for a particular keyword for any interval you desire (day, month, etc.)

Click distribution results (traffic volume and revenue, optionally) are estimated using a distribution model taken from a set of leaked AOL data in 2006. We also know AOL's search is (and was at the time) powered by Google. You can find the leaked data mirrored here, it has ~20 million web queries collected from 650K web users over three months. You can also read all about the leak scandal... and other scary points in the data.

We've got a video posted on how to use the tool, go check it out.

Calculate clicks from my current ranking

Fill these fields out to estimate how many more or less clicks you would have if you ranked in Google positions 1-10

Current ranking position:

Current position your page appears at in search results

Current traffic at above position:

The current amount of traffic your site receives from being at it's current Google ranking position.

Calculate clicks from a total number of searches

Use this section to calculate clicks from a total number of searches.

Total number of searches:

Enter the total number of searches for the time interval you desire (day, month, etc.). When you do a search on Wordtrack's free tool they display total number of estimated searches per day in the right hand "searches" colum.

Revenue settings (optional)

To estimate projected revenue genereated from your keyword, enter the below information

Revenue per X page views:

The estimated amount of revenue per X page views. For example, if you knew your site made $10 for every 1000 page views (on average) you'd enter 10 in this box. There are other ways of estimating revenue but for sites that pull in advertising dollars the mentioed method can work well.

Number of page views:

Number of page views it takes to produce X amount of revenue from above box. Like the above example, if your site makes on average $10 per 1000 page views, you'd enter 1000 in this box.