Below is a mix of some of the most popular and comprehensive search marketing tools that both Best Rank and other 3rd party websites offer. Each tool is organized into logical sections to make things easier to understand:
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Check Your Website’s Keyword Rank
The following tools will help you determine at which position(s) your website ranks in the major search engines (Google, Yahoo!, Bing) results pages for a given keyword phrase.
- FireFox Rank Checker – Good for a quick keyword ranking check; data is also exportable.
- Advanced Web Ranking – A java-based application that costs $99/year, has the ability to track keyword rankings over time, and export data into XML format.
Keyword Research Tools
Find out what your customers are searching for using these keyword research tools, finding what keywords they use and how often they search. You can even see at what times they search based on seasonal trends.
- Google’s Adwords keyword tool has fairly accurate search volume numbers and can be seeded with a website URL to generate reports from (if you wanted to look at a competitor’s keywords). You could also look at your existing webpage’s keywords and cross references that data with search volume numbers to show you relevant keywords that you are not already using, good for expanding that page or creating similar pages on your site.
- Our very own Organic SEO Click Distribution Calculator tells you how much traffic (and revenue, optionally) a particular keyword might send to your website at a given position (1-10) on Google’s results pages. This tool is great to see how much you *could* make if you were to get to X position.
- Quintura shows you symantically related keywords that you wouldn’t otherwise think of.
- Google Trends lets you see keyword trend data over time, a great tool for understanding if a keyword is a good candidate for organic or PPC search campaigns.
- Keyword Discovery and Word Tracker are two excellent paid programs that also offer free tools for keyword research. Both services are good for mining long tail keyword phrases.
Competitive Analysis Tools
Knowing what your competition targets is important. If you’re just starting your online marketing campaign or if you find that you’re current paid or organic listings aren’t driving enough relevant traffic, you can always take a look at what your competition is doing in terms of their ads.
- SEM Rush offers a snap shot of a domain’s distribution of top Google keyword rankings. This is great if you want to know which keywords a website already ranks for.
- Compete.com is a paid tool that can give you a relative traffic comparison of different sites; nice if you want a rough estimate of how much traffic a website really gets. Google also has a similar website trends tool.
- Domaintools.com shows you a domain’s statistics including site age, web server OS, who owns it, etc.
- Quantcast offers insights into a website’s demographics, a cool tool for figuring out if the site in question contains your target audience in case you wanted to advertise via a few links.
- Google’s insights for search shows you how people search based on geological regions and time frames.
- The Yahoo! vs. Google visual comparison tool draws pretty lines showing the two engines ranking the same content in different positions—good for finding topical, authoritative pages and interesting to see how the two engines differ in their ranking algorithms.
Link analysis Tools
Check out your site’s backlink profile and compare to your competition. Search engines rank your website in large part based on your site’s inbound link profile because links are difficult to fake and represent recomendations or other sites “talking” about you — the more you are talked about the more relevant you become and thus the higher you rank.
- Open Site Explorer is built from SEOMoz’s Linkscape data (their own web index), and is a web-based, comprehensive and easy to use tool with tons of good data points. One thing I really like is the unique linking root domains and the quick look at a site’s anchor text profile.
- Blekko offers a look at the web pages linking back to a site, similar to how Yahoo Linkdomain used to work
- We have a back link checking tool that makes it easy to query Blekko to view a domain’s inbound linking pages
- Majestic SEO has a really nice bulk backlink checking tool and offers a comprehensive set of paid link analysis tools
- We also have an anchor text analysis tool based on backlinkwatch.com. Backlinkwatch has become a little spammy with their popups but once you get passed that the data is still pretty decent to look at.
Link Acquisition Tools
- Link search gives you a list of search engine queries that are targeted to return sites giving you the opportunity to leave comments, add your website link and or purchase (no followed) links relevant to your industry.
Pay Per Click allows you to purchase important keyword impressions and track the results of your tests to understand how well they convert, which helps you focus your organic SEO strategy on the most lucrative keywords. Try these free PPC management tools.
- Google’s Traffic Estimator shows an estimated value for each click for a given keyword on their AdWords program.
- Google Adwords preview lets you run a mock Google search without counting as an ad impression, good for testing how your ads or how your competitors’ ads show up for various searches.
Web Server Tools
Troubleshoot or just make sure that your web server is configured to be search engine friendly.
- Check webpage status codes – To find out if a web page is being redirected and what kind of redirect it is
- Xenu Link Sleuth - Good for checking broken links and improper redirects that might be happening on your site.
- Google Webmaster Tools has a host of cool features from error page reporting to broken links to most popular inbound organic search queries to inbound links, etc.
Analytics and feedback tools
- Mint Analytics is a paid web analytics tool similar to google analytics except that you install this web app on your server and you get data (feedback) in real time. Mint analytics can be great for social media and time-sensitive campaigns that need precise execution.