Erchonia - SEO & Website Design Case Study

300% Increase In Overall Traffic!

The Company:

ERCHONIA (WWW.ERCHONIA.COM)

Erchonia is the global leader in low level laser health care applications. Over the last 15 years, Erchonia has been conducting research with the world’s leading physicians to advance the science of low level lasers. Prior to market introduction, all Erchonia laser prototypes are proven to be safe and effective through independent clinical trials. Currently, thousands of Erchonia’s lasers are used daily to reduce body fat, eliminate pain, accelerate healing, and treat acne.

The Problem:

THEIR ONLINE PRESENCE WAS VIRTUALLY NON-EXISTENT

Unfortunately, the company’s online presence was virtually non-existenteven though it had multiple corporate-related websites and a robust customer base. Erchonia’s sites weren’t even registering a blip on the radar from online search engines. Something had to be done to capitalize on the current state of the market to enhance the laser health care company’s exposure.

The Solution:

WEBSITE REDESIGN COMBINED WITH SEARCH ENGINE MARKETING

First, we redesigned Erchonia’s corporate site (www.erchonia.com) to offer new capabilities and features. Second, we consolidated www.erchonia.com and www.myzerona.com and eliminated all the others to reduce confusion. When Erchonia came to us, they were utilizing multiple vendors to service and support each of these sites. This cumbersome operation was difficult to manage and track; it needed consolidation, which was immediately implemented. Third, we commenced management of the ongoing SEO/SEM, social media, and online PR for its primary corporate site, www.erchonia.com, and its product site www.myzerona.com.

The Results:

300 PERCENT INCREASE IN WEBSITE TRAFFIC!

According to Erchonia, Best Rank’s innovative strategy has shown phenomenal results for both sites, and consistently provides a 25 percent increase in traffic to each site month after month since March 2009. Today, they are seeing a 300 percent increase in overall traffic to the corporate and product sites. This success coupled with continuing advancements in their technology and clinical research have positioned them as a leader in their space.

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“This success coupled with continuing advancements in our technology and clinical research have positioned us as a leader in our space!” – Charile Shanks