Creating Total Value
We focus on driving relevant, high-quality traffic to your site from the most popular search engines (Google, Yahoo!, Bing). We also leverage other, relevant Internet sites to find you traffic and boost your search engine rankings. All of this leads to the ultimate goal of showing each of our clients a significant return on investment (ROI). For example, people who type one or two keywords into a search engine are generally referred to as “shoppers” and are typically just browsing, while “buyers” are the ones entering longer, more specific sets of keywords–in this case, we strive to get your web site as many “buyers” as possible and keep your keywords specific to your sales pitch.
We prefer that if our clients have questions, then they ask without hesitation. You are an expert in your field, we are experts in ours. When we partner with your business we expect to give you as much knowledge as you desire about our business and how it pertains to your campaign. If we haven’t been clear on something, then all you have to do is ask and we will be happy to share.
Symbiotic Business Relationship
We want to partner with you for a long-term business relationship. We’re also happy to take on a more narrowly defined role, over a shorter period of time. However, our main goal is to partner with and understand your business so that we can allow our efforts to fully mature. Search engine marketing is an ongoing effort meant to drive you ongoing business, and we want to be side-by-side to share in those successes.
Setting Appropriate Expectations
SEO is never an exact science. Search engines:
- create filters to weed out web spam and unnatural link growth
- change/tweak their complex mathematical formulas (algorithms), that determine rankings all the time depending upon the location of the search, frequency of search, etc.
For these reasons it isn’t possible to simply apply a static set of SEO techniques to a web page of little or no popularity and make it suddenly valuable. We can however, integrate a comprehensive search marketing campaign into your current website so that we can create a valuable profit center for your business.
No Beating Around the Bush
Our approach is to learn as much about your company and its marketing message as we can to help us drive quality traffic to your website(s). Sometimes we find that our firm is not the right solution for your business goals; if that’s the case, then we will point you in the right direction and hopefully partner you with a firm who can help. Remember, we are business people too and the best way for us to succeed is to put our clients in a position that allows them to succeed.
We Understand Business
We’re like you in that we have a business to run. The best way for us to keep our business successful is to keep our clients happy and successful as well. We utilize only ethical practices and we will never compromise your business for short-term gains. If we harm your business, then we will lose you as a client, which means that we cannot stay in business very long. We take our job seriously and we apply both our search engine and business knowledge into formulating the best campaign possible for your business. You have a business to run and we are here to show you value for our services and a significant ROI.