Because each client we service has different needs, we can only provide a quote after an initial consultation with your company.
In the mean time you can also read about how much money your organization might expect spend on SEO efforts and what type of results we've produced for our clients.
Keywords are typically 2 to 5 word phrases that you would expect a person to type into a search engine to find what they are looking for (e.g. "star wars action figures"). Keywords are an important part of your Internet marketing strategy because your potential customers type keywords into search engines to find you online.
Keyword Targeting is the process of finding which sets of keywords are most effective at brining up your website's content on search engines such that your site
As a general rule of thumb, a shorter set of keywords is very broad and more competitive (e.g. "toys") will bring up millions of results on Google, which means many sites contain this keyword by default. But targeting a longer, more specific set of keywords (e.g. "kid toys in San Diego") can be more effective at driving traffic because there is less competition and can result in a higher conversion rate.
Studies also show that longer keyword phrases make up most keyword traffic that websites receive. As another general rule: shorter keyword searchers are "shoppers" and longer keyword searchers are "buyers"—and most of the time it makes more sense to target "buyers."
The number, quality and relevance of in-bound links that point to your web from other websites is directly correlated to how visible your website is in the search engine results pages. As you acquire more and more, stronger, relevant links (similar to votes in a democratic society) you will see a higher level of visibility.
Depending on your business model and the type of website that you have, a return on your online marketing investment typically takes between 3-6 months, sometimes shorter and sometimes a little longer.
Swarm logic refers to the idea that intelligent behavior emerges from a group of collective "dumb" things that interact on a low level.
For example, in an ant colony there isn't a single ant that controls the colony's action, not even the queen ant, but rather, ant behavior is controlled by the masses. If you put 10,000 or so dumb ants together, the colony as a whole actually becomes smart. The ants together will calculate the shortest routes to food supplies by sniffing out pheromone signals from other ants and will adapt to the environment as a single entity.
Search engines are very similar to ants in that Google, for example, will send out all its little web crawlers (ants) that retrieve and index information from around the web. As the information from each crawler is received, it is compared to the information of other web crawlers which create website-keyword associations over time. Google is beginning to act as a single entity, just the like the ant colony. Once the crawlers index and associate your website with certain keywords, people are then able to go to their favorite search engines and type in their desired keywords, resulting in search engine rankings.
Best Rank's focus is to help guide the ants (web crawlers) so that they collectively index and associate your targeted keywords with your web site, so that people can find you, resulting in a maximized return on investment for your company.
Viral marketing can be described as a set of techniques that use pre-existing social networks to produce an increase in brand awareness.
For example, a single cold virus inside your body doesn't have much effect on your health. After just a few days the virus can multiply into the millions, causing a sore throat or runny nose. Viral marketing, just like a physical virus and because of the nature of how fast messages travel, can be very useful in reaching a large number of people rapidly. When relevant, Best Rank uses viral marketing techniques to attract potential consumers to our clients' websites.
Best Rank SEM is located in Solana Beach, CA. Please visit our contact page for more details.
Contact us by visiting our contact page.
