SpotRunner is crap. They’ve got oodles and oodles of VC money to keep them afloat without earning a profit whatsoever. I would be curious to hear from the actual businesses who use SpotRunner TV ads. I think their testimonial are far and few between. Not many businesses profit from TV commercials — at least not like it used to be in the pre-internet and pre-cable TV era. But there are a lot of businesses owners who will like to boost their ego by running a TV campaign and therefore there will be a supply of “first-timers” to try it out.Not even SpotRunner can monetize how much incremental income a business has generated from a TV Ad campaign. The fact is that it is nearly impossible to track the sales that come from TV-only campaigns.And besides, SpotRunner probably earns a small mark-up for reselling a TV station’s ad time. If this is around 4%, they’re only earning roughly $100 on a $2500 ad campaign. They’ll need *a lot* of $2500 ad campaigns running simultaneously across many cable TV markets to earn enough Franklins to just cover their fixed expenses. I don’t think it’s going to fly. If/when it fails and SpotRunner misses the profitability that the VC investors are hoping it will earn, they will just liquidate and Google can snap them up cheap!
SpotRunner is crap.
SpotRunner is crap. They’ve got oodles and oodles of VC money to keep them afloat without earning a profit whatsoever. I would be curious to hear from the actual businesses who use SpotRunner TV ads. I think their testimonial are far and few between. Not many businesses profit from TV commercials — at least not like it used to be in the pre-internet and pre-cable TV era. But there are a lot of businesses owners who will like to boost their ego by running a TV campaign and therefore there will be a supply of “first-timers” to try it out.Not even SpotRunner can monetize how much incremental income a business has generated from a TV Ad campaign. The fact is that it is nearly impossible to track the sales that come from TV-only campaigns.And besides, SpotRunner probably earns a small mark-up for reselling a TV station’s ad time. If this is around 4%, they’re only earning roughly $100 on a $2500 ad campaign. They’ll need *a lot* of $2500 ad campaigns running simultaneously across many cable TV markets to earn enough Franklins to just cover their fixed expenses. I don’t think it’s going to fly. If/when it fails and SpotRunner misses the profitability that the VC investors are hoping it will earn, they will just liquidate and Google can snap them up cheap!