Steve: I am sure this will serve as an eye opener for many. There aren't many businesses that concentrate on only once service or product (maybe twitter ;-) ), so it's essential that each service has it's own page, many SEOs make this mistake and get the homepage ranked instead of a good landing page. Unfortunately Google has sitelinks only for top results otherwise that might make it easier for users to go to correct page.
Another thing that you might want to check is MANY visitors with zero time spent did a brand search or domain search and reached your site, they just wanted your phone number - reminds me to include the phone number in meta descriptions every time :)
Steve: I am sure this will
Steve: I am sure this will serve as an eye opener for many. There aren't many businesses that concentrate on only once service or product (maybe twitter ;-) ), so it's essential that each service has it's own page, many SEOs make this mistake and get the homepage ranked instead of a good landing page. Unfortunately Google has sitelinks only for top results otherwise that might make it easier for users to go to correct page.
Another thing that you might want to check is MANY visitors with zero time spent did a brand search or domain search and reached your site, they just wanted your phone number - reminds me to include the phone number in meta descriptions every time :)