Great post. The difficult thing as marketers or for the company, is to attribute specific values to these. There almost has to be an ROI analysis at some level. All of these comes back to ROI. For example, if time on site increases, what does that mean? Well, it means someone is probably clicking on more pages which means your impressions will increase and so could your potential advertising revenue.
How do you associate dollars to these benefits?
Great post. The difficult thing as marketers or for the company, is to attribute specific values to these. There almost has to be an ROI analysis at some level. All of these comes back to ROI. For example, if time on site increases, what does that mean? Well, it means someone is probably clicking on more pages which means your impressions will increase and so could your potential advertising revenue.