I think there are a couple of additional reasons why you should use rewrites… 1. Google isn’t the only search engine: others may continue to have problems with dynamic URLs. 2. Clean, keyword based rewrites will allow Google to extract keywords from the most common type of link pointing to your pages, where the anchor text is the URL itself. 3. Clean, keyword based rewrites will allow Google to highlight the keywords in the search results (they bold matched words in the Title, Description and URL), which will draw extra attention to your listing and increase Click Through Rate.
I think there are a couple of
I think there are a couple of additional reasons why you should use rewrites… 1. Google isn’t the only search engine: others may continue to have problems with dynamic URLs. 2. Clean, keyword based rewrites will allow Google to extract keywords from the most common type of link pointing to your pages, where the anchor text is the URL itself. 3. Clean, keyword based rewrites will allow Google to highlight the keywords in the search results (they bold matched words in the Title, Description and URL), which will draw extra attention to your listing and increase Click Through Rate.