Here are the top search engine marketing news stories of the week:

The Must Reads
• New Message Center notifications for detecting an increase in Crawl Errors
• Official: Google Changes AdWords Color to Pale Purple
• The Clueless, but “Whitehat”, SEO
• Google: The "Last Thing We Want" Is The "Best SEO To Win"

The Rest

• Matt Cutts On Hacked Site & Hand Editing Search Results
• Demand Media's eHow.com Using Interesting Expired Domain Redirect SEO Strategy
• Yahoo Japan Switches To Google, Will Microsoft Block The Deal?
• Google: The Robots Meta Tag Is Cumulative (First Come First Serve)

Bonus Video of The Week:

Pilot Pranks Friend During Flight By Pretending To Fall Asleep