Here are the top search engine marketing news stories of the week. It was a pretty slow week:

The Must Reads
• Link Building: It’s a Popularity Game
• Strategic Link Analysis Example
• Google Revamps Image Search, Debuts Expanded Image Search Ads
• Screen Shot: I Am Seeing Bing Results on Yahoo

The Rest

• Google Local Search Experiment Will Give IYPs & SMBs Heartburn
• Introduction to Video Sitemaps
• New Insights into Googlebot

Bonus Video of The Week:

Porcupine has a serious identity issue. He thinks he is a dog.