It may seem out of place to talk about spreadsheet programs in regards to Internet Marketing, especially with spreadsheets often being associated with accounting and finance. However, just as businesses need to watch their receivables and payables to balance their budgets, SEOs will also want to know where their marketing dollars are going. Many people are watching where their money is going these days so it is not only efficient, but also necessary to track and manage your marketing data.
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In some instances, it may make sense to utilize a single optimized page for both organic and PPC purposes. Other times, it can be more effective to create unique landing pages specifically for PPC advertising. In the case where creating a separate, unique landing page for PPC advertising, there are some important elements that should be included if you want your page to convert. Below are a few key tips to help you create the ultimate PPC landing page:
Hi there Best Rankers, thought I’d share a few CSS tips and tricks today. I know, I know, CSS is one of those things hated by many developers who work server side… but is a modern web technology and does help to know a little bit about the subject, especially if you’re developing websites like we are! I’ve actually grown to really like CSS and found it quite powerful when it comes to creating the front-facing, user end portion of websites.
Here are some nice tidbits of CSS that might help with your everyday coding:
According to Google, 20% of searches are related to location. As a small business owner, you cannot ignore this fact. I am sure some of you business owners made taking your online presence more seriously your New Year’s resolution, but now 4 months later you still have not followed through! Well it’s time to shift into high gear and start taking advantage of local search.
Below are 5 quick tips for local business owners.
Lots of news stories broke this week! Here are the top search engine marketing news stories for the week:
Last year I talked a little about the semantic web and how I think search might change as a result. I’ve been getting the feeling that as the web evolves, search is moving towards being more semantic in nature, allowing people to find what they’re looking for more intuitively with less effort.