Here are the top search engine marketing news stories from the past week:
Best Rank Blog
Let me just say, it was a thrill to attend Blog World Expo 2010. With an endless amount of sessions and networking, it was great to be surrounded by such brilliant people. With an all-star cast of bloggers and marketers, I was looking forward to the monetization super panel for quite some time. I was not let down. I’ve listed an overview of my notes taken when attending the monetizing your blog session with speakers: Jeremy Schoemaker, Anita Campbell, Darren Rowse, John Chow.
Today marks the start of Blog World Expo 2010 in Las Vegas, Nevada. I’m very excited that I will be attending this year. I’ll get a chance to learn about new trends and strategies in the online marketing industry, and meet bloggers that I follow regularly: Jonathan Volk, Jeremy Schomaker, John Chow, and many, many more.
You’ve set-up your campaigns, organized your ad groups, selected your keywords and placements, and written great ad copy. Now, how are you going to pay for all of the traffic your well-organized campaigns are expected to bring you? Is paying for every click on your ads the most cost-effective bidding option for you? Would your business benefit more from increased visibility than actual traffic to your website? These are important questions to think about when you are getting ready to launch a paid search campaigns. Below are a few guidelines to help you find so Read & Comment
When Microsoft 2007 came out, it rustled some feathers. Some “old school” Excel users didn’t like the change in the main navigation, while others who were new to using Excel found the new user interface overwhelming. With the redesign of the entire layout, it forced many experienced 97-2003 users to “relearn” where to find the tools they used before. However, once that hurdle is overcome, the convenience and ease of the new interface is actually quite helpful. Read & Comment
With the evolution of American English, words are constantly being accepted as correct, and colloquial terms are awarded respect. As search engines get smarter, grammar is going to be increasingly more important for site rankings, so it is important to incorporate proper grammar in your overall search marketing campaign. If you want your copy to stand out merely by choosing the appropriate word, read through some of these commonly confused terms.