Looking for an easy way to help your Adwords ads stand out above the competition? If you aren’t using them already, then Ad Extensions are a great way to do so. Basically, Ad Extensions allow Adwords advertisers to expand their normal text ads with additional information, including business address and phone number, links to other pages on your site, and product images and information. Although Ad Extensions have been around for a couple of years now, I consistently see a lack of Read & Comment
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Whether you are using Microsoft Excel to manage data, or present it, there will likely come a time in which you will want to make the data a little bit more aesthetically pleasing. Having the right layout is important, but there are other elements to consider, and what could be better than emulating websites? One of the central themes that spreadsheet use and web design have in common is usability. Here are some ideas you can use to help make your Excel workbook perform more like a website.
You can fool some of the people some of the time….
But doing so could get you reported to Google.
One company is finding this out the hard way. In a recent article by the New York Times, it seems the website of one of the longest standing department stores in the country, JCPenney, is under fire for black hat SEO tactics in their backlink acquisition.
In 2010, we saw plenty of web design trends come and go. Some have been wildly overdone, and some have been applied into the overall design so well that it created a brand new style. Like most design trends, it’s about the correct application rather than just what “looks good.” I guess it goes with the saying: It’s not what you wear; it’s how you wear it.
Google has certainly been making a lot of changes in the past 12 months. Not only did we see the transition of the Local Business Center becoming Google Places, but we also saw the transition to the oh-so-famous Google Instant search enhancement. Even more recently, Google had drawn quite a bit of criticism for offering to buy the daily deal site, Groupon, for several billions of dollars. Read & Comment
Happy New Year! I hope the first few weeks of 2011 have been productive, and you are well on your way to reaching your online marketing goals for the year! If implementing an effective paid search strategy is part of those marketing goals (if not, it should be!), then here are a few tips to getting your PPC campaign(s) rolling in 2011:
A few people may have realized that the Google Related Searches tool has seemingly disappeared altogether from the "More Search Tools" section. This tool can be quite useful when trying to determine what keywords to target, especially when you may need a little help in finding other relevant search topics. However, even though this may cause a bit of a panic for some SEOers who depend greatly on the help of this very useful tool, it’s not time to get angry at Google quite yet. Read & Comment