It’s campaign review time, and instead of discussing a question I have recently fielded, I am revisiting a statement I unfortunately hear from time to time. Read & Comment
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As an Internet presence management firm, we know how important social media is to stay connected with an audience, and what a powerful tool it can be in increasing communication and awareness. It’s not only for businesses, of course. We all use social media in our daily lives to keep in touch with friends and family, and to update the world on our latest endeavors. But the question presents itself: have we lost touch with in-person pleasantries in favor of digital ones? And what are the implications of such a thing?
Are you thinking about starting your first website? If so, I have a few words of advice in the form of a short story:
The other day I was out to lunch with my brother, who is a web developer/entrepreneur, and we started talking about what it would be like to open a restaurant. He was certain, despite having zero experience working in the food industry, that he could successfully open and manage a restaurant. I couldn’t disagree more.
In my last blog post, I outlined the two main types of tests that PPC marketers should use, along with some of the metrics they should regularly apply those tests to. Now that you’ve conducted your tests and gathered your data, you’re all done, right? Well, not unless the data you have gathered is statistically significant enough to base conclusions on.
Some articles you may have missed! Here are a few articles that sparked interest in the Internet marketing community over the last few weeks.
7 Year Look At The Top Internet Properties – Interesting look at the top Internet properties from 7 years ago, and the top ones now. Some existed then and don’t know, and vice versa. Who made the list?
If you are a website owner or a SEO Company, you would give your right arm to have the algorithm of Google explained. Well, that’s not going to happen directly, but Google released this video a few days ago that does give some insight as to how they make improvements to their algorithm. This is a short 4 minute marketing piece that gets feedback from various top engineers of the company.
Next to the Ampersand (&), the Asterisk (*) is one of my favorite symbols to use in Excel. But the love doesn’t just stop there…the asterisk is great for other uses as well. Outside of being used in automated touch tone telephony systems and denoting special conditions for special offers, the asterisk is actually quite an interesting, as well as dynamic, character (double entendre intended). Here are some ways that you can employ an asterisk and really show off some of your stellar (pardon the pun) Excel skills.