What makes a great logo? In order to design an effective logo, here are five important things to consider:
Best Rank Blog
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Here are a few articles that sparked interest in the Internet marketing community over the last week.
SEO news and updates:
Google Puts The Smack Down – An irate webmaster attacked Google’s Panda update saying he had "quality content" and SEORoundtable posted the results from Google’s response.
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Excel is a helpful resource for storing, sorting and managing data. However, generating reports and using the Sort button still requires you to manually sort your information (unless you want to delve into Macros). When all you need is a brief look at a few of the highest or lowest figures in your spreadsheet data, without having to re-sort your data each time, you might want to consider adding a RANK function in your spreadsheet.
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Website owners want results. High traffic volume is great but unless your site is getting conversions, such as sales, sign ups, etc., looking at traffic statistics isn’t very enlightening. An ideal SEO campaign increases both traffic and conversions but it cannot follow the same formula for every site. Knowing where users land and how they navigate through your site from external sources (search engines or social media sites) is an important step in the SEO process. It is important to understand what your users gain from your site and incorporate it into your SEO strategy.
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It seems that every week provides many new stories to keep us on our toes. Here are a few of Best Rank’s favorite search marketing posts across the web this week.
SEARCH ENGINE OPTIMIZATION
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Hurry! Get your seasonal SEO in effect now so you can take full advantage of the seasonal trends affecting your business. Most of us don’t stop to think about how we can benefit from implementing seasonal keywords and instead rely only on initial keyword research to maximize search traffic. For optimal search engine traffic, I would highly suggest implementing a set of seasonal keywords as it relates to your business/industry. For instance, let’s take a look at the trend for “Halloween Costumes” over the course of a year.
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The fourteenth release of WordPress, the open source content management system, is now available. Codenamed "Reinhartdt," you can either download the update on http://wordpress.org or simply log on to your WordPress site and update from the Dashboard. Before updating, be sure to back up your WordPress database and files just to be on the safe side.
Here are some of the new features with the update:
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Looking for an easy way to help your Adwords ads stand out above the competition? If you aren’t using them already, then Ad Extensions are a great way to do so. Basically, Ad Extensions allow Adwords advertisers to expand their normal text ads with additional information, including business address and phone number, links to other pages on your site, and product images and information. Although Ad Extensions have been around for a couple of years now, I consistently see a lack of Read & Comment
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Whether you are using Microsoft Excel to manage data, or present it, there will likely come a time in which you will want to make the data a little bit more aesthetically pleasing. Having the right layout is important, but there are other elements to consider, and what could be better than emulating websites? One of the central themes that spreadsheet use and web design have in common is usability. Here are some ideas you can use to help make your Excel workbook perform more like a website.
