Below is a video tutorial walking through the implementation of Ad Extensions within your Adwords account. This tutorial touches specifically on Location Extensions, Call Extensions, and Sitelink Extensions. Product Extensions will covered in a future tutorial, but you can get some additional information into Product Listing Ads by checking out this blog post. Enjoy!
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If you currently have a Google Merchant Center account, and are submitting a shopping feed to Google, you may want to consider running Product Listing Ads in your Adwords account as well. Product Listing Ads pull information from your Google Merchant Center account feed to display ads alongside other paid text ads. The main difference is that these ads are not triggered by keywords within your Adwords account, and will display your product image, price, headline, and descrition. Read & Comment
Every business typically has a solid understanding of its expected market size. But that tends to go out the window or be vastly inflated when businesses launch websites.
1. We know our physical location brings us X traffic volume within our market size of Y.
2. The Internet is worldwide, so hundreds of millions of people can now find our product or service.
Google buys Zagat! Panda 2.4, Google snippets, Bing Unleashing Tigers… big news in the Internet marketing world. The Big 2 search engines are making a lot of noise as of late. Here are a few articles you may have missed in the last couple weeks.
Panda Update 2.4 Arrived This Week – The roaring Panda update has made its way this week. How will this impact search?
Acronyms help us save time every day. Whether using them in speech or printed word, they can be very helpful. The only downside is that they often require some preexisting knowledge to understand their reference. In the Internet marketing realm, it is no different. Though some acronyms are used frequently, others might not be, so knowing and understanding these acronyms is important to keeping up with the conversation. Here’s a time-saving list of some of the acronyms you might encounter in your Internet marketing campaign.