Here is a long overdue recap of some of the news across the web pertaining to Internet marketing.
SEO
The Breadcrumbs Google Is Dropping About Author Rank - Author rank will become increasingly important, so start thinking on the level of building your online identity.
Baidu Agrees to Ad Revenue Sharing Deal with Apple in China - Huge deal; Baidu and Apple join forces to promote in China.
Google Search – Infographic – Admittedly I’m not a huge fan of Infographics but I like this one that shows Google search.
Hayward Man Makes Sure Details of Google Map Are Accurate – Meet one of the guys that helps make sure you are on an accurate route in Google Maps.
Google Shows Startups How to Master SEO in 10 Minutes – “Master” SEO is an interesting choice of words here, but here’s a video released by Google’s own Maile Ohye.
Bing SEO Love – Will Bing’s love for SEO help gain a larger market share?
Links vs. Social Signals – Brief clip of Matt Cutts’ opinion on links vs. social signals.
PPC
3 Common Landing Page Flops To Avoid – A few pitfalls that people building landing pages for their campaigns tend to make.
8 PPC Spring Cleaning Necessities – Just because we’re midway through summer doesn’t mean you can’t do some PPC spring cleaning.
Social Media
Apple Trying To Kill Google – Apple has beef with Google over certain copyright patents and it’s this author’s opinion that Apple is effectively going to war with the search engine giant.
Stan Lee is a Social Media Super Hero – A bit of an older post; Q&A with one of the most influential creative forces behind comic books, Marvel’s Stan Lee.
Facebook Forms Creative Council and Studio Edge To Help Ad Agencies – Facebook offers new products as part of their Facebook Studio to help ad agencies and brands further their social awareness.
Big Brand Social Media Campaigns – A look at a few big brand names’ successful social media campaigns.
