The biggest news this week is the massive stir in the Internet marketing community. This stir is caused by a recent bill (deemed the Stop Online Piracy Act or SOPA) being proposed to congress that could give power to the entertainment industry (and the government) to shut down and stop cashflow to websites that may have pirating links associated with them. There are arguments on both sides but 90% of the website-based communities are against it. This includes GIANTS such as Google, Facebook, Twitter, and many others. They argue that too much power is given to the wrong people and it violates free speech. The intention seems good at first, but the penalties associated are dire for small business startups in particular. Such censorship is actually akin to Internet laws in China. See a few of the articles here:
House Takes Senates Bad Internet Censorship Bill and Makes It Worse
SOPA Internet Censorship House Hearing
5 Ways The Internet Censorship Bill Will Wreck The Web As We Know It
Internet Blacklist Legislation Is A Security Threat
Hollywood Finally Gets A Chance To Break The Internet
And a news video about this subject here:
And In Other News…
Pubcon Live Black Hat Tactics - Interestingly, one of the more popular seminars at Pubcon was about black hat tactics!
Awesome Pubcon Takeaways – A great (albeit somewhat random) synopsis of Internet marketing related issues discussed at Pubcon.
SEOMoz Schema Examples – Schema is the markup language that is increasingly important to the world of SEO. SEOMoz presents some examples of it being used currently.
Bing Launches Editors Picks – Similar to a robust web directory Bing gets in the directory game.
Responding To Complaints, Google Adds Verbatim Search Results – For whatever reason, Google eliminated the "+" from the list of query modifiers (somewhat ironically given their flagship social media product Google+!). So they responded to the list of complaints and added a "verbatim" feature.
Quantifying Keyword Referral Data Shutdown – Yet more analysis of the ill-favored keyword referral data cloaking. SEOmoz breaks it down.
10 Google Algorithm Updates – Google has been quite busy; here is the list of the algorithm updates of late.
SEO Best Practices for HTML5 – HTML5 seems to be a far step forward as it allows for more robust programming. Here are some SEO best practices, truths, and not-so-truths.
Stop Being Clever and Harvest Demand Please – An interesting look at the need to just cater to the demand rather than trying to be clever with your search engine paid ads.
Ad Copy Boost Review – Analyzing conversion rates by which position you have in the search engines.
Google AdWords Mortgage Scams – Scam artists using AdWords to scam people out of their money.
The One Chart You Need To See To Understand Mobile – How mobile traffic is trending currently.
The Future of Social Media – From the industry leaders themselves. Learn where they believe social media will be heading in the near future.
Ignoring LinkedIn - Lisa Barone’s take on why she generally ignored LinkedIn, and why that’s not such a good idea!
Google Pages Now Open For Businesses - Much anticipated by business owners; Google Plus now allows businesses to open an account.
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