I was setting up a new analytics account today when I noticed something funny in the Google Analytics Tracking Code page: Google now has a brand new analytics code that fixes the annoying warning message you get from your internet explorer browser when a secure page is requested using an analytics code that is non-secure.

The new code will refer to either the http or https protocol to match the web page’s protocol from which it was called. For example, if a page on the http protocol was requested such as http://www.bestrank.com/about, the analytics will reference Google’s http site. If https://www.bestrank.com/about is referenced, the analytics code will reference Google’s https site.

What this new fix does for the web

• Helps increase user trust with websites that use Analytics. The new code stops web pages from displaying a warning message of “non-secure items”, such as on your IE browser when an https page has an analytics code that references http.
• Increases Google’s web analytics market share by dumming down the installation process for analytics: one size fits all.
• Increases Google’s knowledge of web activity

I thought it was interesting that I mentioned the potential fix some months back on my post of how to use https with analytics… I’m sure others were asking and it looks like they were listening.

This entry was posted on Wednesday, February 13th, 2008 at 11:41 pm and is filed under Google. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.