Rumor has it that Google is set to purchase feedburner, the leading blog feeder on the internet. This seems to be a great way for Google to tell who subscribes to which blog in order to produce more relevant search results. I.e. they can filter out fake blogs and list the ones people actually read in their search results.

Google did the same thing with YouTube last year. Their hefty purchase of the video startup, turned giant, means they are able to now interlace YouTube videos in their web results. Interesting - something MSN and Yahoo! can't do, they can't compete with. Those sly dogs over at Google know what they're doing when it comes to company aquisitions... now if only I can get them to buy me out (good luck).