As an Internet presence management firm, we know how important social media is to stay connected with an audience, and what a powerful tool it can be in increasing communication and awareness. It’s not only for businesses, of course. We all use social media in our daily lives to keep in touch with friends and family, and to update the world on our latest endeavors. But the question presents itself: have we lost touch with in-person pleasantries in favor of digital ones? And what are the implications of such a thing?
At Best Rank, we put an emphasis on doing great work for our clients, but we also like to make sure we’ve got a pleasant work environment, too. Making sure a workplace is full of happy employees is a huge part of making a successful business. So maybe the first step in a successful social media campaign starts right in the office, and not on the web!
Everybody loves to feel special, recognized, and appreciated. Just the smallest thing can brighten up somebody’s day in the workplace; from making coffee (instead of waiting for it to be made), to slipping a card on a coworker’s desk “just because.” It seems that in this technology-charged society, one-on-one contact has become a scarce commodity (no, emailing and IM-ing doesn’t count), and good old fashioned face-to-face time (no, not Face Time on iPhone4 or iPad2) has been all but forgotten, making people feel out of touch with their contemporaries and co-workers. When was the last time you held the door open for somebody or struck up a conversation in line at the deli? Being the change we hope for in our work environments is as easy as taking the initiative.
Start with something small like smiling at a co-worker as you pass them in the hall instead of looking straight ahead “lost in thought,” or bringing your cubicle-mate his lunch that has been dying in the microwave for 10 minutes instead of huffily saying, “I think your lunch is ready” so you can nuke your own meal. Anything that can be seen as serving somebody else instead of serving yourself can really change somebody’s disposition (even if only for the day), and could encourage them to spread the love. We’ve all heard it said that “it’s the little things that kill”—well, can’t it stand to reason that the little things can revive also? If we change our attitudes and start being conscious of how we treat each other, not being afraid to serve rather than be served, we could start a trend of elephantine proportions, making people feel appreciated and in turn wanting to appreciate. Infect your office today with good deeds, and random acts of kindness. And don’t be surprised if a little of that comes back to you. After all, what goes around comes around.
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