In Part 1 of my Google Dynamic Search Ads (DSAs) case study, I outlined the comparison between standard search text ads and Dynamic Search Ads for a particular product category for one of our clients.

But we already knew that. Matt Cutts, the head of Google's Webspam team—the man responsible for making sure you get only the best search results from a particular query and never spamelicious ones—recently video-blogged about Google's stance on SEO.

If you haven't heard already, the big news in the internet world is that the mighty Google is releasing their answer to Facebook.  "Google +" (Google PLUS or the Google+ Project) it is deemed and it is a conglomeration of a variety of social networking tools. Upon a glance, it seems that Google is attempting to redefine the future of social media and quite possibly SEO.

I came across an interesting article the other day discussing the inadequacies of Google Analytic’s Dashboard.  This sentiment is not an uncommon one in the Internet marketing industry, but what I thought was missing from Danny DeMichele's write-up was the consideration that certain metrics found on the Dashboard (and titles) can be misleading for certain types of websites.  I had a few thoughts on the piece&

Looking for an easy way to help your Adwords ads stand out above the competition?  If you aren't using them already, then Ad Extensions are a great way to do so.  Basically, Ad Extensions allow Adwords advertisers to expand their normal text ads with additional information, including business address and phone number, links to other pages on your site, and product images and information.  Although Ad Extensions have been around for a couple of years now, I consistently see a lack of

Google has certainly been making a lot of changes in the past 12 months. Not only did we see the transition of the Local Business Center becoming Google Places, but we also saw the transition to the oh-so-famous Google Instant search enhancement. Even more recently, Google had drawn quite a bit of criticism for offering to buy the daily deal site, Groupon, for several billions of dollars.

On Dec.6, Google announced the introduction of two new features that will help online advertisers expand their businesses globally - Google Global Market Finder and Google Ads for Global Advertisers.  The aim of both of these tools is to allow advertisers to tap into the 1.9 billion people that are online across the globe, and do so in an efficient and effective way.  Below are a few highlights of each of these new features:

In November of last year, Google announced some cool new features in Adwords.  These new features allow advertisers to provide searchers with a more in-depth look at their products or services through images, descriptions, pricing, etc.  The best thing- all of the features reside within the ads themselves, which help to enhance advertisers existing PPC ef