Category Archives: Case Study

Mike Shannon
5

HO HO HO Merry Christmas and happy holidays to everyone! I'm feeling rather jolly this holiday season and am going to share a bit of interesting data.  Want to drive a bit more traffic to your website?  Good, listen up. Below is an analytics data set showing daily, organic traffic, collected over the past 18 months (June 08 - Dec 09) for just one of the website's we've worked on. Yo...

Guillermo Bravo
2

This week I've put together an info graphic featuring the Google/Yahoo! rivalry (which is now over 10 years old) in terms of most expensive acquisitions.   Yahoo! Inc. was incorporated in 1994 and like Google, it started as an internet search engine but soon grew into a multi-faceted Web portal. It began acquiring other companies in 1999 in order to expand the range of its services. Google ...

Mike Shannon
5

A few weeks back I wrote about thickening up your site and the long tail of search, stating that the majority of most site's organic keyword traffic is actually stored up in the long tail (keyword phrases > 3 words)  and it's important not to overlook that idea when targeting organic traffic - and so this week I decided to prove the concept true by looking at some real website data but tak...

Mike Shannon
6

Recently we had the opportunity to promote a website through some social media bookmarking which turned out to be an interesting example that displays how Google gives usage data heavy weight in their organic rankings (especially for new, hot content).The site we promoted is brand new, just published a few weeks ago and we had not previously performed any marketing activities - so the site was get...

Zac Heisey

Content is (Still) King

1

The old adage that content is king still applies in the world of SEO. True, a balanced combination of link building, social networking, and promotion are all crucial to search engine rankings and site traffic. But if all your promotion and link building efforts don't lead back to relevant, high-quality content, they aren't worth much.Want proof of the importance of content to search engines? Googl...

Zac Heisey

The Gap Between #1 and #100 on Google

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Most website owners we talk to all want the same thing: "I want to be number one in Google!" Well, that's great, but how do we go about getting there? Let's assume that we've done our research and found that the keyword in question is a good target for your business. A good first step would be to look at what separates the website holding the #1 spot in Google for your desired keyword...

Zac Heisey
18

Shopify.com is an all-in-one ecommerce solution for users looking for a quick and easy way to begin selling products online. A simple and intuitive system, Shopify allows users to create and customize their own ecommerce website in minutes. Despite it's appeal, especially among first-time web sellers, Shopify does present some challenges, particularly in areas of SEO.In dealing with a template-bas...

Matt Walker
2

First, The BackgroundOne of my client's has a very robust, enterprise level site. Thousands of pages, 50k plus inbound links, lots of original content, and a damn fine technical SEO structure (if I do say so myself). However, the client's site was not showing up for any search queries in Google and only about 150 pages were indexed. Despite months of banging our head against the wall trying to fig...

Mike Shannon
0

I recently received a question from a client asking which sub domain would be the most beneficial to create for their new real estate web site, either going with "home.site.com" or "homes.site.com": I have one specific question. It was suggested by a member or our marketing staff that for Real Estate sites, "home" gets better results than "homes", parti...

Mike Shannon
4

I recently consulted with an executive from a lead generation company here in San Diego about a problem they were having with their site not being properly indexed into the search engines. The site only had about 35 pages of their several hundred article and tip pages indexed for organic search. They even had pretty good internal site linking, from what he was telling me. This is what I found a...