Hey babe, take a walk on the wild side.

Clients, colleagues, and fellow copywriters often ask the same question about articles and images they find online, “Can I put this on my site?” The correct answer is always the same, “it depends.” When you’re creating website copy, writing a blog, or generating any kind of content in general, make sure you know what you’re doing!

The Basics:

As you may know, Google Caffeine was released a week ago, spurring up new conversations in the SEO world. With Google Caffeine, Google now has the ability to index websites at a much faster rate, providing, “50 percent fresher results for web searches than [their] last index.”

You have no doubt heard about the many benefits that blogging on a regular basis can have for your website.  However, finding time to put together an interesting post that will be entertaining and useful to readers can be a daunting task for anyone- especially busy business owners with several things on their plate.  I regularly work with clients who were diligent in posting during the first few weeks of their blog going live, but began lagging as more pressing issues came up.  I also have clients ask me on a regular basis, "How often should we be blogging?&quo

We’ve all heard the phrase “content is king,” and yes, this is true.  Content is essential if you’re trying to build an authoritative domain and strong following for your niche. Providing value to your readers, receiving feedback, and getting involved with your customers is key in any online business model.  When writing your first blog post there are several elements to consider including: title, description, and URL optimization, article structure and clarity.

With the heavy increase of blogging in recent years, the ability for the average person to get involved in the blogosphere is unlimited.  Wordpress offers unlimited features and plugins for users to generate their own personal blogging communities.  Creating a structurally SEO friendly blog from the start is essential to maximize your organic search traffic.  Whether your blog is for personal purposes, businesses, corporate, etc., below I’ve provid

These days, having a blog on your website has become the norm. Without a blog, many businesses struggle to gain targeted traffic to their website as well as retain visitors for more than a minute or two. Blogging is a great way to drive targeted traffic to your site and it seems many businesses are now jumping on this bandwagon.

You want to start a blog, but you're not sure if you should setup your blog on your current website (say, as a sub directory of your main site) or as a completely separate domain (blog.yoursite.com). There isn't a "one-line" answer for this question so I will help explain the business implications behind both strategies.