You want to create a blog, but you’re not sure if you should setup your blog on your current website (say, as a sub directory of your main site) or as a completely separate domain. There isn’t a “one-line” answer for this question so I will help explain the business implications behind both strategies.

“If you want to use the blog for something which complements the rest of your website, such as an FAQ section or an online media centre, then integrating it in the website is ideal, as it will re-inforce and support all your company’s activities. If, on the other hand, the blog needs to present you as an independent source of information and advice, then you would be better to distance it from your website, so that you can be seen as objective in this role rather than as part of the company which has interests in the area.”

Better Business Blogging has a great article on the subject and I encourage you to read up.

This entry was posted on Tuesday, May 15th, 2007 at 10:55 am and is filed under Blogging, SEO. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.