And so...it begins!  Yahoo has already started to serve up Bing's organic results for some searches, and now the time has come for Yahoo!

Writing creative, enticing ad copy can sometimes be the most difficult part of creating a successful PPC campaign.  Finding the perfect combination of keywords, unique sales propositions, and call to actions can be tough for even the most seasoned PPC veteran.  Below are a few Do's and Dont's to keep in mind when writing your PPC ad copy to help get your campaign performing well.

Before you can determine if your online marketing campaign is a success, you have to know what you're looking for in terms of web traffic analytics.  Setting baseline statistical goals in important categories is the first step in understanding the quality of traffic coming to your site.  These baselines can help determine where you need to improve your site as well.  Below are four web traffic metrics that Best Rank places a lot of stock in, as well as the general baseline values that we try to reach withi

In some instances, it may make sense to utilize a single optimized page for both organic and PPC purposes.  Other times, it can be more effective to create unique landing pages specifically for PPC advertising.  In the case where creating a separate, unique landing page for PPC advertising, there are some important elements that should be included if you want your page to convert.  Below are a few key tips to help you create the ultimate PPC landing page:
 

Local search has become a major area of focus for many SEM professionals, and for good reason.  Over the past two years, local search growth has quickly surpassed the growth of overall web searches, and by wide margins.  In a post by Triangle Local Search Solutions, a study done by TMP Directional Marketing found that "Internet search engi

You have no doubt heard about the many benefits that blogging on a regular basis can have for your website.  However, finding time to put together an interesting post that will be entertaining and useful to readers can be a daunting task for anyone- especially busy business owners with several things on their plate.  I regularly work with clients who were diligent in posting during the first few weeks of their blog going live, but began lagging as more pressing issues came up.  I also have clients ask me on a regular basis, "How often should we be blogging?&quo

In November of last year, Google announced some cool new features in Adwords.  These new features allow advertisers to provide searchers with a more in-depth look at their products or services through images, descriptions, pricing, etc.  The best thing- all of the features reside within the ads themselves, which help to enhance advertisers existing PPC ef

By now, most people in the web industry have heard of Caffeine, Google's latest update to their search engine.  Basically, Caffeine promises to increase the speed, accuracy, and comprehensiveness of search results.  In August, Google released a developer's preview of Caffeine to get user feedback, asking people to compare and contrast Caffeine's new features with Google's current search engine.  With a large majority of the feedback being positive, Google is se

It should come as no surprise that the internet has become a major jumping-off point for viral marketing campaigns.  The ease and quickness with which information spreads on the web makes it a prime target for viral marketing experts.  Because of this, the internet has seen more than it's fair share of successful (and not so sucessful) viral marketing campaigns over the years.

Below are 5 examples of online viral marketing campaigns the enjoyed major success on the web.

1.  Hotmail Email Signup Campaign

Most people who are remotely familiar with web marketing, and more specifically with search engine optimization, understand that certain practices that once led to high SERP rankings are now out-dated and ineffective.  However, I still talk to clients on a regular basis who believe that repeating their keywords hundreds of times throughout their site will get them front page results.