Best Rank's Blog

You have no doubt heard about the many benefits that blogging on a regular basis can have for your website.  However, finding time to put together an interesting post that will be entertaining and useful to readers can be a daunting task for anyone- especially busy business owners with several things on their plate.  I regularly work with clients who were diligent in posting during the first few weeks of their blog going live, but began lagging as more pressing issues came up.  I also have clients ask me on a regular basis, "How often should we be blogging?&quo

In November of last year, Google announced some cool new features in Adwords.  These new features allow advertisers to provide searchers with a more in-depth look at their products or services through images, descriptions, pricing, etc.  The best thing- all of the features reside within the ads themselves, which help to enhance advertisers existing PPC ef

By now, most people in the web industry have heard of Caffeine, Google's latest update to their search engine.  Basically, Caffeine promises to increase the speed, accuracy, and comprehensiveness of search results.  In August, Google released a developer's preview of Caffeine to get user feedback, asking people to compare and contrast Caffeine's new features with Google's current search engine.  With a large majority of the feedback being positive, Google is se

It should come as no surprise that the internet has become a major jumping-off point for viral marketing campaigns.  The ease and quickness with which information spreads on the web makes it a prime target for viral marketing experts.  Because of this, the internet has seen more than it's fair share of successful (and not so sucessful) viral marketing campaigns over the years.

Below are 5 examples of online viral marketing campaigns the enjoyed major success on the web.

1.  Hotmail Email Signup Campaign

Most people who are remotely familiar with web marketing, and more specifically with search engine optimization, understand that certain practices that once led to high SERP rankings are now out-dated and ineffective.  However, I still talk to clients on a regular basis who believe that repeating their keywords hundreds of times throughout their site will get them front page results.

Getting your Pay-Per-Click campaign put together and off the ground can seem like an overwhelming task.  Where do you start?  What things should you focus on during the set-up process?  What is the best way to structure your campaign?  Putting some time and effort into thinking through the organization process for your PPC campaign can really help make the process much more efficient.  Here are a few tips to aid you in organizing your Google Adwords PPC campaign:
 

As most search marketers can attest, Google has really tightened up their guidelines as far as relevance is concerned.  For Google, serving up useful, relevant search results to users is a top priority. This focus on relevance is especially evident in Google's paid search with quality scores.

You've picked the most relevant keywords, adjusted your landing pages, have solid keyword bids, and your quality scores are looking strong.  So why is your click-through rate (CTR) so lowsy?  And why are the clicks that you ARE getting not converting?  One reason could be your ad copy.  If you have the same, generic "Get Product X From My Company" as the copy for your one and only ad variation, this could be the reason why your campaign(s) is not performing as well as it could be.

When it comes to marketing, the only thing that matters to most business owners is ROI.  They want to know that their marketing dollars are producing a profitable return for their company - and rightfully so.  What makes search engine marketing (SEM) unique from many other traditional marketing techniques is that there are several ways to determine a campaigns success in addition to ROI.  At times, these other measurements can actually be better indicators of success than focusing solely on ROI, particularly for a new website, brand, product, etc.

Return On Investment (ROI).  Without it, all the online marketing and web traffic in the world means nothing.  And for those companies who conduct a majority (or all) of their business online, positive ROI is essential to having a successful business.