Clients, colleagues, and fellow copywriters often ask the same question about articles and images they find online, “Can I put this on my site?” The correct answer is always the same, “it depends.” When you’re creating website copy, writing a blog, or generating any kind of content in general, make sure you know what you’re doing!

The Basics:

Inspired by the excellent Social Media Scientist and webinar extraordinaire, Dan Zarrella.

A simple Google search for, “How to Write Effective On-Site Content,” will lead you to thousands of well-written articles that parrot the same basic rules for online copy:

With the evolution of American English, words are constantly being accepted as correct, and colloquial terms are awarded respect. As search engines get smarter, grammar is going to be increasingly more important for site rankings, so it is important to incorporate proper grammar in your overall search marketing campaign. If you want your copy to stand out merely by choosing the appropriate word, read through some of these commonly confused terms.

Word Clarification

There are many confusing words in the English language, as well as a variety of similar spellings and pronunciations of words that have different meanings, uses, or parts of speech. Some of these terms are homonyms, while others are just so similar that even English teachers have to pause or use a pneumonic for guidance. Here are a few of the more confusing terms of our time.

Word Choice and Spelling Tips

Best Rank Moves!

Wednesday was a very exciting day for all of us here at Best Rank: moving day!

Due to our loyal clients (you!) and our hardworking team (success!) over the past year, we have moved to a new, larger office up the street. With our extensive services, expanding client base, and ever-growing staff, making the move to a larger and more professional space was necessary to better serve our clients. We are proud that we have outgrown our old office, and we look forward to our future endeavors! 

In the world of Internet marketing and advertising, grammar is often left behind. While webmasters and Internet marketing experts focus on much more trying tasks, their posts go unedited into the depths of the World Wide Web. Some argue that the Internet is more informal than print since it is a living document, while others claim that good grammar is archaic in today’s media-hungry society. 

As Sumner Redstone rightly said, “Content is King.” This little phrase is the first thing you learn about SEO, and has been awarded more articles than any other topic on the Internet.