Now that Google is expected to pull site speed into their ranking algorithm, could this negatively affect your rankings? Should website owners look to improve their site speed? 

With smartphone and mobile device use on a drastic rise, mobile sites are becoming a necessity for many businesses. While a mobile site won't benefit every business, they can both increase leads as well as convert directly to sales for many businesses out their today. Some of the more common types of businesses that can benefit from mobile sites include...

When conducting various Internet marketing or even traditional marketing campaigns for your business, it is important to turn a potential lead into an actual customer through a well organized and highly effective landing page. It is very important that you do your research carefully and clearly lay out the objective of each landing page and then make sure the layout and content on your page supports this objective.

When developing content pages on your website that you want to rank well in search engines, there are a variety of on page technical SEO factors that tend to help your page rank. Whether you are optimizing one of your services pages, a product page, a blog post, or any other page on your website, it is very important to do your research before attempting to optimize the page. This will include a combination of keyword research and competition research. 

With so many businesses on the Internet actively engaging in search engine marketing, social media promotion, and other online marketing tactics, it is becoming increasingly necessary to evaluate your competitor’s websites on a regular basis. Chances are, your competitors will be targeting many of the same keyword phrases you are and keeping track of their online marketing strategies can make a significant difference in the success of your Internet marketing campaign.

With so many people activity using Twitter on a daily basis, it has become fairly standard to incorporate Twitter into your website and vise-versa. It seems that many Internet users have come to expect a “follow me on Twitter” link displayed prominently on websites. Interacting with your prospective customers and website visitors through Twitter can be a great way to gain additional exposure for your brand as well as drive targeted traffic back to your website.

With Google constantly updating it’s algorithm to return the best possible results for web searchers, it is becoming increasingly important to regularly analyze your website’s link profile. Since linkbuilding is a constantly evolving and changing process, based on the current search engine algorithms, it is important that you regularly update and adjust your linkbuilding techniques.

These days, having a blog on your website has become the norm. Without a blog, many businesses struggle to gain targeted traffic to their website as well as retain visitors for more than a minute or two. Blogging is a great way to drive targeted traffic to your site and it seems many businesses are now jumping on this bandwagon.