One of the main goals of many e-tailers is to increase exposure of their products to would-be customers. Comparison shopping engines (CSEs) have been the hub of merchants and consumers alike providing a single location where products can be listed. … Read & Comment
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Content is a vague word that describes anything that fills up another thing. My closet’s content is clothes, camping gear, and art supplies; my mug’s content is tea. While the word content can refer to almost anything, that doesn’t mean … Read & Comment
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Conveying trustworthiness to your website visitors is essential. Before a new visitor reads one word of your website that person will have made a snap judgment as to whether or not they trust your site. This momentary first step, taking … Read & Comment
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Reviewing progress for our many clients’ SEO campaigns, I daily get to deliver news about how much better we are doing in terms of traffic, keyword ranking, and/or conversions. We continually see successful marketing campaigns unfold in front of our … Read & Comment
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May the 4th Be With You! The now infamous Penguin update has the SEO community in an uproar! Aside from that, here are a few interesting articles you may have missed in the last couple of weeks. SEO Google Penguin … Read & Comment
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Are you a business owner that finally has your website set up the way you want it and one of the select few who regularly updates your blog? If so, congratulations–you’re part of a small community who knows the value … Read & Comment
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I’m a writer. It’s more than just a job title. Writing is engrained in who I am and what I do. “I’m writing even when I’m not,” I’ll often say to my friends. At first, writing content for the online … Read & Comment
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Happenings in the SEO community make up the bulk of this recap. Here are a few articles you may have missed. SEO How authorship (and Google+) Will Change Link Building - Authorship is likely to be the future of link building … Read & Comment
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It’s that time of year again… time for spring cleaning. Whether you’ve been tidying up your home or just organizing your workspace, there’s still another place that could use some spring cleaning: your spreadsheets! If you’re like me and you … Read & Comment
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At its most basic level, conversion rate optimization (CRO) is meant to increase lead generation and sales by maximizing each visit to your website. Getting to the point where your website is a well-oiled conversion machine requires calling upon the … Read & Comment
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