Internet Marketing Company – San Diego SEO

Search Engine Optimization

Best Rank’s search engine optimization methodology includes thorough keyword research, building fully optimized websites from scratch or technically optimizing your current site, writing unique, quality, and optimized on-site content, and implementing monthly link building strategies such as company blog creation and writing, off-site blog marketing, social media marketing, and press release distribution. All of these efforts aim to put your website higher in the organic search engine results pages (SERPs) and increase your online presence.

Why Your Company Needs Search Engine Marketing

The vast majority of web traffic originates through the three major search engines: Google, Yahoo!, and Bing. How can your business take advantage of this valuable pool of consumers? The answer is SEM, where results are achieved by a professional search engine marketing company.

• Search Engine Marketing (SEM) is the practice of promoting your website over the Internet to expose your business to potential customers via the search engines.
• Search Engine Optimization (SEO) is one method used in SEM to adjust a website so that it appears higher in the search engine listings. This allows your customers to find your business when they type in your targeted keywords.

A complete SEM campaign, combined with appealing website design, can be highly effective in driving targeted traffic to your company’s site. In most cases, advertising dollars spent on a quality SEM campaign can produce a significantly better return on investment (ROI) when compared to other traditional ad dollars.

Most people use search engines on a regular basis.

• As of 2010, 80-100% of people in the 18-73 age group used search engines on a regular basis
• It is estimated that Google, the most popular search engine, records around 3 billion searches per day!
  Sources from and Pew Internet and Search Engine Land

Most people DON’T look past the top 30 search results.

• Only 10 organic spots exist on Google, Yahoo!, and Bing’s first page
• To be considered competitive, you need to be in the top 30 results
• The top 30 results will get about 90% of search traffic
• The top 10 spots receive nearly 80% more traffic than spots 11-30
• Being in the top 10 spots can mean a significant increase in business

Is your business showing up in the top 10 search engine results for your desired keywords? If not, then you could be losing out on valuable business leads. SEO in San Diego alone includes hundreds of professional online marketing companies, and they are helping your competitors.

Online success requires more than just the basics.

Traditional (aka technical) SEO and on-page optimization used to be all that was needed in order for a website to get on the first page; this is no longer the case. Your business is facing severe competition on the Internet; in order to compete, you must do more than just technical SEO.

Basic SEO tasks have become common and easy to replicate. Now, more than ever, you need a search engine marketing company with a solid understanding of traditional business and marketing tactics to elevate your website. Your website is a business; it generates leads and propagates your brand message; it needs the right company pushing it to its full potential.

Business Solutions for Search Marketing Success

We are very proficient with the technical aspects of search engine marketing and optimization. We also have experience and education in traditional business theories which helps us understand your unique industry challenges. We work closely with you to understand:

• Your customers
• The competition you face
• Your business goals (both on and offline)
• Your business challenges
• Your target market
• The history of your company

Once we have a firm grip on where your company currently stands and where you want to go, then we can implement a tailored SEM strategy to meet your needs. To find out more about our search engine marketing services, contact us.

Pay Per Click

Pay per click (PPC) ads are paid ads you see at the top and side of search engine results pages. Unlike organic SEO which takes time to produce long-term results, pay per click ads drive traffic to a site as soon as the campaign begins. This makes a pay per click campaign a perfect supplement to organic SEO efforts, helping a business bring in revenue quickly while SEO strategies are built. A pay per click campaign also helps Best Rank determine which keywords have the best clickthrough rates and produce the most conversions.

Pay per click ads are fairly straightforward; you are only charged when the ad is clicked. Our methodology for PPC includes thorough keyword research, targeted keyword phrases and combinations, analyzing data and determining the best way to improve conversions.

PPC budgets are determined by where you want your ad to appear, and whether you want to target short-tail or long-tail keyword phrases. Short-tail keywords (e.g. “coffee shop”) are highly competitive and cost more per click, while long-tail keywords (e.g. “San Diego fair trade coffee shop”) are less competitive, cost less per click, and target buyers instead of shoppers. Best Rank prefers to drive quality traffic to your sight to increase not only exposure, but conversions as well.

The benefits of implementing a pay per click campaign are the immediate and measurable results, and significant ROI. Many of our clients choose for Best Rank to manage both a PPC and organic SEO campaign for maximum results.

Please contact us today to start a PPC campaign or learn more.

Social Media

Social media marketing comprises several different strategies to drive traffic to your website, increase your Internet presence, and promote/reinforce the branding of your company. Just some aspects of Best Rank’s social media management services include:

• Creation and management of social networking accounts on platforms like Facebook, Twitter, LinkedIn, and YouTube
• Creation and management of your company blog
• Social bookmarking of off-site link building content

Social media marketing is a great supplement to traditional SEO services, and can increase traffic, exposure, subscribers, links, and rankings.

Social media platforms like Facebook and Twitter allow you to establish a voice and reinforce your company’s branding. We will interact with your targeted audience, create promotions, and garner a quality following. You can think of these efforts as falling in to the public relations category.

Having a company blog is an important part of establishing identity and branding, but also lends itself to Google’s “Freshness” update that favors current and consistently updated content. This form of social media also enables you to reach out to your audience and offer useful information and establish relationships.

Best Rank’s social bookmarking methodology begins with quality, interesting content that we promote through various social bookmarking sites such as Digg, Reddit, and StumbleUpon. This strategy builds backlinks from trusted, established domains that point to your website, thereby acting as “votes” in favor or your website, increasing search engine rankings and visibility.

All of Best Rank’s social media marketing strategies aim to increase interaction, awareness, branding, links, and rankings. We enjoy working side by side with our clients to ensure that our social media efforts are on-point.

Feel free to contact us to learn more, or to implement social media marketing in your overall SEM efforts today.

Conversion Rate Optimization

Conversion rate optimization, or CRO, is a set of strategies that aim to optimize your website for the most conversions possible.

Many business owners feel that the most important aspect of SEM is increasing overall traffic to their website. While increasing traffic is a major component of Best Rank’s efforts, we want to ensure that the traffic is quality. There is a big difference between “shoppers” and “buyers.” While both audiences are important, it’s the buyers that lend themselves to conversions (i.e. sales).

Our conversion rate optimization methodology includes optimizing not only your site’s internal structure and content, but also the layout, appearance, and placement of certain items that lead to increased conversions. The way a website is designed and where key elements like calls to action and contact forms are placed plays a big role in conversions.

In some cases, a buyer might encounter your website, but because of poor design, they are distracted, change their mind, or choose to buy elsewhere. We use proven strategies to ensure that a conversion is a mere click away—even for those who are just browsing.

Best Rank’s conversion experts will thoroughly examine and audit your website to diagnose potential problems, and work with you to find ways to increase your site’s conversion performance.

Please contact us to learn more about conversion rate optimization and our other SEM services.

Web Design & Development

The road to increased Internet presence begins with web development and design. Best Rank creates fully optimized websites that marry SEO with aesthetics. This means your website will perform well while looking great to visitors.

Strategic Web Design

At Best Rank, we specialize in creating SEO-friendly websites that are also visually appealing and user-friendly. We have the resources and expertise to build your business website from scratch, starting with an initial business evaluation, in which we sit down with you to discuss your goals and come up with the best website strategy to fit your needs. We can provide you with graphic and logo design services as well as SEO webpage code optimization, SEO-friendly website layouts, content writing, and even web hosting and business email accounts.

Visitors to your site will judge its worth and appeal in a matter of seconds, just from the initial impression your website’s design gives them. But it’s important to remember that in order raise your rankings in online search engine results pages (SERPs), you need to have SEO-friendly as well as human-friendly web design.

Your content has to be easily accessible and attractive to search engines as well as human visitors. Many businesses today spend thousands of dollars building flashy websites that look great and use all the latest graphic design tricks, but unless that website is built with SEO in mind, search engine crawlers will be unable to index the content. If that is the case, you can be sure that your website will not show up in the top search results pages of Google, Yahoo!, or Bing. Only an online marketing company can create a site design in a completely search-friendly manner.

Content Management Systems

Best Rank has extensive experience with a variety of content management systems, including WordPress, Drupal, and Joomla. We also work with several e-commerce content management platforms like Americommerce, Magento, and Nexternal.

Having a well organized website that is keyword rich with content that is easy for major search engine crawlers to sift through and index is essential if you want to maximize your online visibility and relevant traffic.

Our experienced web developers know the ins and outs of the most effective content management systems, and can use that knowledge to properly optimize your business’s website so you can start seeing results. It is important to choose an Internet marketing company with in-depth knowledge of the best SEO-friendly CMS.

Contact Best Rank today to learn more about our web design and development services.